Volvo cars will no longer be skin, and this is just the beginning.

The Swedish brand develops a trend on conscious design and is preparing to completely switch to high-tech materials in the interiors of machines.

Also less buyers of new cars want to see natural skin in the cabin, and the premium stamps fix the trend to the «conscious design». Recycled plastic bottles and corks in the finish become not one-time solutions — Volvo One of the first declared its intention to completely abandon the use of animal skin in their machines. Yes, yes, so far it is applied even in the newest electrocracks.

The Swedish automaker refers to the results of the latest research: consumers are becoming more important than the concerns of the company on the environment, especially when purchasing luxury goods, including premium cars. And if natural materials were associated with the luxury, now in prioritize the search for new «responsible path». In Volvo, it was called conscious, conscious design.

All new electric «Volvo» will be made without the use of genuine leather. The first model will be the new Volvo C40 Recharge.

The task for 2025 is to achieve that 25% of materials in Volvo machines are created on the basis of processing or were biocomponential.

By 2030, the company expects to significantly expand the line of electric vehicles, and they will all be produced without using skin in the finish.

By 2040, the Volvo work cycle should become wasteless.

Currently, the company’s designers are focused on finding new materials that could replace familiar. We are talking about environmentally friendly materials and materials obtained as a result of processing. Of the ready-made solutions — Material Nordico from textiles from recycled polyethylene bottles, recycled wine traffic jams and biomaterials from sustainable forest development technologies in Sweden and Finland.

The head of the VOLVO CARS design division Robin Page (Robin Page) says that it is not enough to use ethomaterials — it is necessary to change the approach to their application as a whole. To do this, you need to produce automotive components with «eternal exploitation» or part with a constant processing cycle.

In the future, the company wants to reduce the volume of consumption of residual animal husbandry products, which are used for the production of plastics, rubber, lubricants and adhesives.

Photos taken from open sources.